\
👟 Marta’s Go Equal
Client: Centauro
Agency: DM9DDB
Year: 2023
Once again, Marta, the greatest football player of all time, stepped onto the World Cup stage without a sponsor on her boots.
Once again, the queen of football felt overlooked by major sports brands and turned down every offer.
But this wasn’t just any tournament, it was her final World Cup.To give women’s sport the spotlight it deserves, Go Equal by Centauro launched the Marta Boots: a limited edition created to honor her legacy.
Part of the proceeds will go to initiatives that support and empower women’s sports in Brazil.
Team
CCO: Icaro Doria
VP Creative: Laura Esteves
ECD: Nina Lucato
DC: José Spagnuelo, Rubens Cintra
Creatives: Cadu Cassimiro, Alessa Santos