Marta's Go Equal
Client: Centauro
Company: DM9DDB
Year: 2023

Job Description:

Marta, the greatest player of all time, once again entered a World Cup without a sponsor in her soccer boots. And, once again, the queen of football did not feel appreciated by sports brands and refused all the proposals they made to her. And then in this, which was the most important competition for her, as it would be her last World Cup. To give importance/visibility to women's sport, Go Qual + Centauro have launched the latest Marta soccer boots. It is part of the Go Equal by Centauro line, and part of the profits raised will be reverted to incentive projects for women's sports.

Team:


CCO: Icaro Doria / VP Creative: Laura Esteves / ECD: Nina Lucato / DC: Jose Spagnuelo, Rubens Cintra / Creatives: Alessa Santos, Cadu Cassimiro


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