Creative Art Director
@DM9DDB
- Prize On The Bone
- Care Plus Advices
- Death By Gold
- Burger King Naruto®
- Women’s World Cup 23'
- Not Just Any Chicken
- F1 São Paulo GP 23'
- Phone Love
- Marta’s Go Equal
- Moustache Day
What If?
🍗 Prize On The Bone
Agency: DM9DDB
Year: 2024
Back in the 80s, Brazilians had a Kibon promotion called Prize on the Stick. You’d buy an popsicle, and if the stick had a prize engraved on it, you’d get another one for free. We brought that same idea to launch Prize On The Bone for KFC Brasil. The prize was engraved in our KFC chicken bones using laser technology. And, of course, if you’d find one, you'd get a free KFC Vanilla Ice Cream. Well, nostalgia sells a lot of ice creams, right?
CCO: Icaro Doria
VP Creative: Laura Esteves
ECD: Nina Lucato
CD: Bruno Anibal, Caio Zucchi, Diego Reis, Pedro Rosadas
Creatives: Bruno Anibal, Caio Zucchi, Diego Reis, Pedro Rosadas, Cadu Cassimiro, Débora Caprioli, Thayná Freitas Neves, Marcio Filho, Mark Junior
🦁 CANNES LIONS 2025
1x Gold Lion (Direct)
1x Silver Lion (Creative Commerce)
1x Silver Lion (Direct)
1x Bronze Lion (Brand Experience)
4x Shortlist (Direct + Media + Experience + Strategy)
✏️ D&AD 2025
1x Wood Pencil (Media)
1x Wood Pencil (Direct)
🗽 THE CLIO AWARDS 2025
1x Gold Trophy (Out Of Home – Other)
1x Gold Trophy (Out Of Home – Ambient)
1x Bronze Trophy (Public Relations - Launch/Relaunch)
1x Bronze Trophy (Public Relations – Single Market)
🗿 ANDY AWARDS 2025
1x Gold Andy (Idea)
🏆 THE ONE SHOW 2025
1x Bronze Pencil (Out Of Home – Use of Humor)
1x Bronze Pencil (Print & Promo – Physical Produts & Apparel)
1x Merit Award (Social Media – Stunts & Activations)