Creative Art Director
@DM9DDB
- Prize On The Bone
- Care Plus Advices
- Death By Gold
- Burger King Naruto®
- Women’s World Cup 23'
- Not Just Any Chicken
- F1 São Paulo GP 23'
- Phone Love
- Marta’s Go Equal
- Moustache Day
What If?
👨🏻 Moustache Day
Agency: DM9DDB
Year: 2025
In Portuguese, “Moustache” is called “Bigode" and the slang "to have rizz" is translated by "ter o molho" (literally meaning "having the sauce"). And on August 26th, the Moustache Day, KFC Brazil decided to turn that into something worth celebrating: introducing Bigoday. For one day only, everyone who walked into a KFC with a moustache — real or fake — got a free dipping sauce with any bucket purchase, just to try our two brand-new signature sauces. After all, Colonel Sanders was the original man with both the rizz and the moustache. He knew that great taste comes with a touch of personality. So, to honor his iconic style, we created an activation where flavor met flair — because if there’s a moustache, there’s definitely some sauce.
CCO: Yuri Mussoly
VP Creative: Laura Esteves
ECD: Nina Lucato
DC: Diego Reis
Creatives: Cadu Cassimiro, Thayná Neves, Rafael Misuta, Karen Lopes