Cadu Cassimiro
Creative Art Director
@DM9DDB

  1. Prize On The Bone
  2. Care Plus Advices
  3. Death By Gold
  4. Burger King Naruto®
  5. Women’s World Cup 23'
  6. Not Just Any Chicken
  7. F1 São Paulo GP 23'
  8. Phone Love
  9. Marta’s Go Equal
  10. Moustache Day

About
What If?
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💭 Care Plus Advices

Client: Care Plus Bupa
Agency: DM9DDB
Year: 2025
For the first time, two of Brazil’s greatest thinkers and philosophers came together for an advertising campaign to do what they do best: share their priceless wisdom. Drawing from their insights, Care Plus reinforces its 2025 brand positioning: a health plan focused on self-care and personal growth. Because staying healthy is about more than eating well or exercising: it’s also about having a health plan that simplifies and enhances your life.

Team

CCO: Yuri Mussoly
ECD: Nina Lucato
CD: Diego Reis, Pedro Rosadas
Creatives: Cadu Cassimiro, Thayná Neves, Lorenzo Francucci, Rafael Misuta, Karen Lopes
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