Cadu Cassimiro
Creative Art Director
@DM9DDB

About
What If?

Hey! Thanks for stopping by.

I’m Caio Eduardo Cassimiro, but everyone calls me Cadu. I’m a 26-year-old Brazilian creative, passionate about art direction and design. I’m also a huge enthusiast of cinema, animation, photography, history, gaming, concept art, and music.

Oh, and I’m a heavy AI user, it handles the boring stuff so I can focus on the craft I love.Over the past 8 years, I’ve created for brands like KFC, Burger King, iFood, Claro, Dasa, Care Plus Bupa, Brastemp + Consul (Whirlpool), Mondeléz, and many more.

Whether you want to talk ads or dive into the strange complexity of human existence, feel free to reach out.

Awards

🦁 CANNES LIONS 2025
1x Gold Lion (Direct)
1x Silver Lion (Creative Commerce)
1x Silver Lion (Direct)
1x Bronze Lion (Brand Experience)
4x Shortlists

✏️ D&AD 2025
1x Wood Pencil (Media)
1x Wood Pencil (Direct)

🗽 THE CLIO AWARDS 2025
2x Gold Trophy (OOH)
2x Bronze Trophy (PR)

🗿 ANDY AWARDS 2025
1x Gold Andy (Idea)

🏆 THE ONE SHOW 2025
1x Bronze Pencil (OOH)
1x Bronze Pencil (Print & Promo)
1x Merit Award (Social Media)

Just a little more about me

Creativity was never a choice.

At age two, my first “big idea” was drawing a green witch on my sister’s bedroom wall, with the brand-new box of crayons I had just received. By six, I was pausing VHS tapes, tracing Spider-Man 2 and The Lion King frame by frame on the TV screen, as if it were a light table. By nine, I had discovered how to use Photoshop CS1. At ten, I was designing "personalized art signs" for Orkut Grand Chase communities. By twelve, I was deep into video editing and 3D modeling with Cinema 4D, trying to create an awesome intro for my YT channel.

I taught myself, late at night, on slow internet connections, following shaky YouTube tutorials, driven by nothing but the joy of creating and seeing how people would react. My hyperfocus kept pushing me forward. Good grades at every class, a knack for numbers and logic, even a brief stint in Computer Science made it seem like I was headed elsewhere. But deep down, I knew: I was solving the wrong puzzle.

Things only started to click when I traded black screen boring coding for colors and layouts. Graphic Design college gave me new tools, new people and new perspectives to work with. I worked with ink, wood, paper, pixels, frames, and ideas. I discovered the power of telling stories through image and form. Today, I’ve found my place in advertising: a space and profession where everything I’ve learned comes together. Where drawing, design, editing, writing and logic turn into something that can make someone smile, laugh, decide, click, or even shed a tear. Emotions are everything.

None of this would’ve happened without the people who crossed my path. Especially my mother, who didn’t get mad when faced with a green witch painted on my sister’s wall. After that, Silvia bought me a tiny small purple desk to draw my favorite characters on it and, with all her intuition and motherly pride, said I would become a creative artist someday.

She was right.