Cadu Cassimiro
I'm Caio Eduardo Cassimiro, although everyone knows me as Cadu. I'm a 26 year old Brazilian creative passionate about art direction and design. Also, I'm a huge enthusiast of cinema, animation, photography, history, gaming, concept arts, music and a heavy user of AI to work for me in the boring moments, while I can spend more time doing the craft that i love to do.
In the past 8 years, I've been creating for brands like KFC, Burger King, iFood, Claro, Dasa, Care Plus Bupa, Brastemp + Consul (Whirlpool), Mondeléz and many other more.
Whether you want to talk about ads or curious facts about the complexity of the human being and our existence, feel free to reach me out. =)
Contact
Experience
DM9DDB | Since 02.23
Multi | 01.20 - 02.23
TV Cultura | 11.18 - 01.20
Mandarin | 08.18 - 11.18
Millan Studio | 03.18 - 08.18
Freelance | 02.17 - 03.18
Languages
English | Advanced
(C1 - CAE - 2019)
Portuguese | Native
Spanish | Basic
Education
Belas Artes | Graphic Design
Melies | 3D Modelling
CUCA | AD & CW
Quanta | Character Creation
Awards & Recognition
2025
1x Gold Lion (Direct) | Prize On The Bone | KFC
1x Silver Lion (Creative Commerce) | Prize On The Bone | KFC
1x Silver Lion (Direct) | Prize On The Bone | KFC
1x Silver Lion (Print) | Gold = Death | Urihi Yanomamil
1x Bronze Lion (Brand Experience) | Prize On The Bone | KFC
1x Bronze Lion (Outdoor) | Gold = Death | Urihi Yanomami
7x Shortlist
D&AD 2025 (2 PENCILS)
1x Wood Pencil (Media) - Prize On The Bone - KFC
1x Wood Pencil (Direct) - Prize On The Bone - KFC
2x Gold Trophy (OOH) - Prize On The Bone - KFC
2x Bronze Trophy (PR) - Prize On The Bone - KFC
ANDY AWARDS 2025 (1 TROPHY)
1x Gold Andy (Idea) - Prize On The Bone - KFC
THE ONE SHOW 2025 (2 PENCILS)
1x Bronze Pencil (OOH) - Prize On The Bone - KFC
1x Bronze Pencil (Print & Promo) - Prize On The Bone - KFC
1x Merit Award (Social Media) - Prize On The Bone - KFC
More About Me
At age two, my first “big idea” was drawing a green witch on my sister’s bedroom wall, with the brand-new box of crayons I had just received. By six, I was pausing VHS tapes, tracing Spider-Man 2 and The Lion King frame by frame on the TV screen, as if it were a light table. By nine, I had discovered how to use Photoshop CS1. At ten, I was designing "personalized art signs" for Orkut Grand Chase communities. By twelve, I was deep into video editing and 3D modeling with Cinema 4D, trying to create an awesome intro for my YT channel.
I taught myself, late at night, on slow internet connections, following shaky YouTube tutorials, driven by nothing but the joy of creating and seeing how people would react. My hyperfocus kept pushing me forward. Good grades at every class, a knack for numbers and logic, even a brief stint in Computer Science made it seem like I was headed elsewhere. But deep down, I knew: I was solving the wrong puzzle.
Things only started to click when I traded black screen boring coding for colors and layouts. Graphic Design college gave me new tools, new people and new perspectives to work with. I worked with ink, wood, paper, pixels, frames, and ideas. I discovered the power of telling stories through image and form. Today, I’ve found my place in advertising: a space and profession where everything I’ve learned comes together. Where drawing, design, editing, writing and logic turn into something that can make someone smile, laugh, decide, click, or even shed a tear. Emotions are everything.
None of this would’ve happened without the people who crossed my path. Especially my mother, who didn’t get mad when faced with a green witch painted on my sister’s wall. After that, Silvia bought me a tiny small purple desk to draw my favorite characters on it and, with all her intuition and motherly pride, said I would become a creative artist someday.
She was right.