Cadu Cassimiro

Creative Art Director & Designer
at DM9DDB São Paulo, BRA.


  1. Prize On The Bone
  2. Death By Gold
  3. Você Merece Mais
  4. Burger King + Naruto®
  5. Eu Amo Celular Novo
  6. F1 Grand Prix SP 23'
  7. Marta’s Go Equal
  8. Women’ World Cup 23'
  9. Citadel (Amazon®) Takeover
  10. What If? 

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Citadel (Amazon Prime) Takeover
Client: Claro
Company: DM9DDB
Year: 2023

Job Description:

For the release of Citadel, the new action-spy series starring Richard Madden and Priyanka Chopra Jonas, produced by the Russian Brothers, Claro partnered with Prime to make their first digital escape. For this, we use Mundos, Claro’s immersive platform to bring this gamefication and turn the consumer into a spy for a day.

In the plot, the Citadel agency was destroyed by an organization operating in the underworld in order to establish a new world order and spies Mason Kane (Richard Madden) and Nadia Singh (Priyanka Chopra Jonas) had their memories erased. So, in our escape, players are called in to help agents look for some puzzles and test if they can really be Citadel spies. The dynamic was created by an escape specialist in Brazil.

Team:

CCO: Icaro Doria / VP Creative: Laura Esteves / ECD: Lucas Maia / DC: Thiago Dias/ Creatives: Alessa Santos, Thayná Neves, Cadu Cassimiro, Debora Reis

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