Cadu Cassimiro

Creative Art Director & Designer
at DM9DDB São Paulo, BRA.


  1. Prize On The Bone
  2. Death By Gold
  3. Você Merece Mais
  4. Burger King + Naruto®
  5. Eu Amo Celular Novo
  6. F1 Grand Prix SP 23'
  7. Marta’s Go Equal
  8. Women’ World Cup 23'
  9. Citadel (Amazon®) Takeover
  10. What If? 

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©2025

Prize On The Bone
Client: KFC
Company: DM9DDB
Year: 2024

Idea Description:

Brazilians had this Kibon promotion in the 80s called Prize on the Stick. Buy an ice cream and you could get another one if the stick came with that prize engraved in it. We did just that to sell our brand new ice cream. But the prize was engraved in our KFC chicken bones!

Awards & Recognition:

CANNES LIONS 2025
1x Gold Lion (Direct)
1x Silver Lion (Creative Commerce)
1x Silver Lion (Direct)
1x Bronze Lion (Brand Experience)
5x Shortlist (Direct + Media + Experience + Strategy)
D&AD 2025
1x Wood Pencil (Media)
1x Wood Pencil (Direct)
THE CLIO AWARDS 2025
1x Gold Trophy (Out Of Home – Other)
1x Gold Trophy (Out Of Home – Ambient)
1x Bronze Trophy (Public Relations - Launch/Relaunch)
1x Bronze Trophy (Public Relations – Single Market)
ANDY AWARDS 2025
1x Gold Andy (Idea)
THE ONE SHOW 2025
1x Bronze Pencil (Out Of Home – Use of Humor)
1x Bronze Pencil (Print & Promo – Physical Produts & Apparel)
1x Merit Award (Social Media – Stunts & Activations)

Team:

CCO: Icaro Doria / VP Creative: Laura Esteves / ECD: Nina Lucato / DC: Bruno Anibal, Caio Zucchi, Diego Reis, Pedro Rosadas / Creatives: Bruno Anibal, Caio Zucchi, Diego Reis, Pedro Rosadas, Cadu Cassimiro, Débora Caprioli, Thayná Freitas Neves / Content Creatives: Marcio Filho, Mark Junior
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