Cadu Cassimiro

Creative Art Director & Designer
at DM9DDB São Paulo, BRA.


  1. Prize On The Bone
  2. Death = Gold
  3. Você Merece Mais
  4. Burger King + Naruto®
  5. Eu Amo Celular Novo
  6. F1 Grand Prix SP 23'
  7. Marta’s Go Equal
  8. Women’ World Cup 23'
  9. Citadel (Amazon®) Takeover

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©2025

Death = Gold
Client: Urihi Yanomami
Company: DM9DDB
Year: 2025

Idea Description:

Illegal mining has brought devastating consequences to the indigenous Yanomami people, leading to a severe humanitarian crisis. That’s why we carefully hand-engraved 50 death certificates of Yanomami victims onto illegal gold bars seized by the police. Each bar was then photographed and transformed into a powerful awareness piece — placed in the world’s top markets for Brazilian illegal gold. Sing the petition at goldisdeath.com

Team:

CCO: Icaro Doria / VP Creative: Laura Esteves / ECD: Nina Lucato / DC: Diego Reis, Pedro Rosadas / ACD: Zim Hernandez, Vinicius Dias Creatives: Cadu Cassimiro, Thayná Neves, Mariana Juliani, Ana Carolina Pedro


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