Cadu Cassimiro

Creative Art Director & Designer
at DM9DDB São Paulo, BRA.


  1. Prize On The Bone
  2. Death By Gold
  3. Você Merece Mais
  4. Burger King + Naruto®
  5. Eu Amo Celular Novo
  6. F1 Grand Prix SP 23'
  7. Marta’s Go Equal
  8. Women’ World Cup 23'
  9. Citadel (Amazon®) Takeover
  10. What If? 

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Eu Amo Celular Novo
Client: Claro
Company: DM9DDB
Year: 2024

Job Description:

For Claro’s first campaign using multi-channel media directly through DM9 (across platforms like YouTube and TV Globo) we needed a concept that would quickly connect with customers and deliver a clear offer in under 15 seconds. Our creative starting point? That unmistakable feeling of unboxing a brand-new phone: the flawless screen, the scratch-free camera, the battery at 100%. Because honestly… who doesn’t love getting a new phone?

Team:

CCO: Icaro Doria / VP Creative: Laura Esteves / ECD: Nina Lucato, Lucas Maia / DC: Thiago Dias / Creatives: Hugo Ribeiro, Cadu Cassimiro

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