Cadu Cassimiro

Creative Art Director & Designer
at DM9DDB São Paulo, BRA.


  1. Prize On The Bone
  2. Death By Gold
  3. Você Merece Mais
  4. Burger King + Naruto®
  5. Eu Amo Celular Novo
  6. F1 Grand Prix SP 23'
  7. Marta’s Go Equal
  8. Women’ World Cup 23'
  9. Citadel (Amazon®) Takeover
  10. What If? 

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F1 Grand Prix São Paulo
Client: Claro
Company: DM9DDB
Year: 2023

Job Description:

During the 2023 Formula 1 Grand Prix, Claro took the concept of speed to every corner of São Paulo. As an official sponsor of the event, the brand extended the thrill of the racetrack into the everyday life of the city—connecting Claro’s internet performance to the adrenaline of F1. Claro stores were transformed into pit stops, fully wrapped in Formula 1 visuals. Airports and stations also became part of the narrative, reinforcing the idea that Claro’s speed was present along every route.

One of the campaign highlights was an F1 simulator installed in a key shopping mall, giving people the chance to feel like they were actually on the track. An immersive experience that brought technology, sport, and brand together in a creative and impactful way.

Team:

CCO: Icaro Doria / VP Creative: Laura Esteves / ECD: Lucas Maia / DC: Thiago Dias / Creatives: Thayná Neves, Cadu Cassimiro

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