Cadu Cassimiro
Creative Art Director
@DM9DDB

  1. Prize On The Bone
  2. Care Plus Advices
  3. Death By Gold
  4. Burger King Naruto®
  5. Women’s World Cup 23'
  6. Not Just Any Chicken
  7. F1 São Paulo GP 23'
  8. Phone Love
  9. Marta’s Go Equal
  10. Moustache Day

About
What If?
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🏎️ F1 São Paulo GP 23

Client: Claro
Agency: DM9DDB
Year: 2023
During the 2023 Formula 1 Grand Prix, Claro brought the thrill of speed to every corner of São Paulo. As an official sponsor, the brand extended the adrenaline of the racetrack into everyday city life, connecting Claro’s high-performance internet to the pulse of F1.Claro stores were reimagined as pit stops, fully wrapped in Formula 1 visuals. Airports and stations joined the story, reinforcing the idea that Claro’s speed was everywhere.One standout activation: an F1 simulator in a major shopping mall, where people could feel the rush of being behind the wheel. An immersive experience blending technology, sport, and brand, all in one powerful lap.


Team

CCO: Icaro Doria
VP Creative: Laura Esteves
ECD: Lucas Maia
CD: Thiago Dias
Creatives: Cadu Cassimiro, Thayná Neves
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