Women’s World Cup
Client: Claro
Company: DM9DDB
Year: 2023

Job Description:

The World Cup transforms Brazil—not just inside the stadiums, but out on the streets. Walls get painted, flags go up, stickers appear, and every corner fills with color and messages of support and passion. Inspired by this vibrant, democratic street art, Claro encouraged Brazilians to live the Women’s World Cup with the same energy and importance they give to men’s football. Because when they play, the whole of Brazil watches.

Team:


CCO: Icaro Doria / VP Creative: Laura Esteves / ECD: Nina Lucato / DC: José Spagnuelo, Rubens Cintra / Creatives: Alessa Santos, Thayná Neves, Cadu Cassimiro


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