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⚽️ Women’s World Cup 2023
Client: Claro
Agency: DM9DDB
Year: 2023
The World Cup transforms Brazil, not just in stadiums, but out on the streets.
Walls get painted. Flags rise. Stickers spread. Every corner bursts with color, chants, and pure passion.Inspired by this vibrant, democratic street art, Claro invited Brazilians to celebrate the Women’s World Cup with the same energy and importance they give the men’s game.
Because when they play, all of Brazil should be watching.
Team
CCO: Icaro Doria
VP Creative: Laura Esteves
ECD: Nina Lucato
CD: José Spagnuelo, Rubens Cintra
Creatives: Cadu Cassimiro, Alessa Santos, Thayná Neves